Bjorn Bergstrom’s recent week-long livestream on Whatnot, a platform described as a fast-growing live-shopping app, offers a clear signal of where individual entrepreneurship is heading. His stated goal: to make $2 million selling coins. This isn't merely a transaction; it's an immersive, sustained performance designed to capture attention and convert it into significant revenue.
The rise of platforms like Whatnot signifies a distinct shift in the retail landscape. It moves beyond passive e-commerce, demanding real-time interaction and an almost theatrical presence. This is where the internet’s
